When I am asked to define what sustainability in fashion means I often describe sustainable fashion as "good" products. Clothing that is putting out a positive impact rather than creating negative consequences, be that for the environment, the wearer, or both!
Sustainable fashion can encompass many different versions of "good" clothing. The use of natural and therefore biodegradable materials is "good" because the clothing will not physically add to the mass of waste that the fashion industry creates today, instead, it can biodegrade and become food for plants. Fair wage labor practices contribute to the well being and lives of the hands that have touched our clothing while the utilization of pre-used or discarded materials helps to divert waste from our landfills and to give materials new life.
So, however you are doing it, if you are wearing sustainable fashion, then you are in essence, "being good."
And the company Be Good Clothing can help keep you off the "naughty" clothing list! This charming little store in the Marina District of San Francisco carries a number of great sustainable fashion brands that are not only stylish but that also have a "good" impact on us and our world. From the SF made Amour Vert to the world renowned Patagonia brands, Be Good has you covered. And now they have officially launched their in-house line of beautiful basics! Be Good has decided to spend more on each yard of fabric in order to get the highest quality - and they make sure to pay their LA garment workers fair wages. Be Good has pledged to provide one-to-one sales and to donate water to the less fortunate people of the world with these "good" basics, as well. All without passing the extra cost along to you, the consumer.
Be Good is providing this great clothing without the high price tag that normally comes with a better made product, so naturally I had to test it out!
I got my Be Good "Powell" tee two weeks ago and have been wearing it to death! The cotton is incredibly soft and the cut is simple, flattering and versatile. I've worn my "Powell" with jeans and flats as well as with heels and my "fancy" pants. The material holds up well in the wash and doesn't stretch out after one or two wears. My favorite thing about my "Powell" tee is the color - it reminds me of our beloved San Francisco fog.
I hope you enjoy my favorite "Powell" outfit from last week - oh and this badass necklace I have from the Be Good shop as well!