*This post was generously sponsored by Alma Boa (use code SUSTAININGLIFE10 for 10% off your purchase). Sustaining Life only works with brands that align with our standards for ethical & sustainable operations. All opinions are, as always, honestly our own.*
If you live in a big coastal city like I do, I probably don’t have to tell you how good you have it. Living in a progressive metropolis affords me the ability to access products and resources that help me live my life more sustainably. Outside of New York there are plenty of cities and towns in the world that simply do not have the same type of infrastructure for lowering your carbon footprint or reducing the amount of waste you send to the landfill. I feel immensely lucky to be able to live my life in this way and I can’t ignore that where I live plays a big part in my ability to do so.
Felipe and Renata of Alma Boa can personally attest to the difference between a progressive, eco-minded city versus one that does not have those same resources. The couple grew up in Såo Paolo, Brazil, where they struggled to live a healthy, sustainable lifestyle. After a serendipitous trip to Los Angeles, they discovered that their struggle didn’t have to be the reality of their future, but that they could in fact live in a place that encouraged plant-based eating, getting outside, and living mindfully. So they moved.
Alma Boa was born at the same time that Felipe and Renata moved from Brazil to Los Angeles. The couple was fortunate enough to be able to secure a visa and begin working and living in one of the USA’s most progressive cities. Los Angeles may have it’s issues (so. many. cars.) but the sunny city was a far cry from the lives they had known in Brazil. Renata says that “moving to LA has been such a blessing for our health and has given us the opportunity to maximize our impact in contributing to sustainable communities around the world.”
This positive impact in the world of sustainability is at the heart of Alma Boa and it’s founders’ lives. In fact, the brand was named with their mantra in mind - Alma Boa means “good soul” in Portuguese. Through everything that they do, both in life and in business, Felipe and Renata strive to be good souls in this world, with a mantra of love, gratitude, and health at the top of their priority list. It’s what drives them to maintain a plant-based, healthy diet, to get outside and enjoy nature, to opt for walking over driving as often as possible, and to source only ethically and sustainably made items for their shop.
As someone who is also on a mission to live life as sustainably as possible, the idea of being a good soul resonated with me, as did the colorful and fun vibe of Alma Boa’s shop - which is why I'm excited to say that Alma Boa is offering 10% off with the code SUSTAININGLIFE10. I love that they have a little bit of everything for whatever conscious activity I’m dressing for! As a New Yorker surrounded by an engaged and awesome sustainable community, I prefer a wardrobe that is comfortable and versatile, but with some pieces that have a little something special about them.
On days when I’m working from home and running errands, I generally opt for comfy jeans and a t-shirt. I love something plain or with a simple graphic, like this PLANET tee that’s made from recycled plastic bottles. Bonus points for it coming in black, because New York. If I have a meeting or am hanging out with friends in the evening, I’ll go for something slightly more interesting like this handwoven Tonlé top or by simply throwing on some standout accessories. Anything from Alma Boa’s selection of Larissa Loden necklaces would do the trick - they’re edgy yet feminine and they’re all either deadstock pieces or handmade by the designer. I love the idea of layering a long, simple necklace with something shorter and bolder over a plain t-shirt.
I didn’t move to New York to become an events coordinator, but as soon as I got here I realized that events are where it’s at. The sustainable community here is constantly pushing the envelope by learning from each other and cross pollinating the myriad skillsets and industries. I’m so grateful for that aspect of this city. There are so many great events around sustainability and fashion in New York that I find myself needing to get more dressed up at least once a week, and this long Tonlé vest is exactly the type of piece I reach for on those occasions. I find that wearing something with a story helps me get over my initial shyness at an event, since it’s often the best way to start a conversation. Saying “oh, thank you, it’s handwoven from naturally dyed scrap fabrics” is a great ice breaker in any sustainable crowd!
This cool, colorful bag by Artelusa would be another awesome conversation starter to wear to events or on the day to day. It’s made from cork so it’s completely vegan and biodegradable, which also makes it a great gift for any friends or family who live their lives as good souls, too. I often have such a hard time finding sustainable gifts that are elevated yet affordable, so I’ll be bookmarking Alma Boa’s accessory page for the next time one of my girlfriends has a birthday! These cute earrings, this adorable wrap bracelet, or this sweet matching set of friendship bracelets by Half United would all make wonderful gifts for your eco-conscious friends.
Another important part of my sustainable lifestyle and that of Felipe and Renata is getting outside and getting active. I’m a huge fan of the stylish leggings made from recycled water bottles that Alma Boa has curated. They’re perfect for running, yoga, or just getting shit done around the city. If I’m heading out to the mountains to escape the hustle and bustle of the city, this moonscape sweatshirt by Synergy would be the perfect thing to keep cozy in. Sadly, my ability to get outside is much less in New York than it would be if I lived in LA, so I often find myself taking a full on vacation in order to get my dose of nature. This easy breezy dress and this sporty swimsuit by Guilla would both be perfect for vacation - they’re versatile and don’t take up too much space in my suitcase.
Living life by the mantra of good soul is about making changes and decisions both large and small. Felipe and Renata made a huge change in moving to LA, but their move has made it much easier for them to make the smaller decisions in favor of reducing their impact on the environment and maximizing their impact in the sustainable community. Whether you’re new to living a sustainable lifestyle or a seasoned pro, remember that it’s all about taking it step by step, showing love for the community around you and those who inspire you, and being grateful for our own fortune. How do you live life as a good soul?
*All images in this post are by Alma Boa