Designed by a French-Californian, Amour Vert is the ideal wardrobe for the quintessential California woman who is casual and chic without even trying. Ladies who appreciate nature and femininity with the same amount of passion will fall in love with Amour Vert. Cute, colorful prints and playful silhouettes give off a sunny, youthful vibe. Amour Vert's styles are meant to be worn from the office to the beach to brunch, ideally with sneakers and a hat for efficiently running between all three. This brand with "green love" at the core of its DNA was one of the first to pioneer the modern sustainable fashion movement, making eco-friendly materials more wearable than ever before and inviting women with a certain jean ne se quois to prove their style appeal.
Vibe: Simple and feminine, California chic
Customer age: 25-40
Price range: $50 - $200
Sustainability practices: Amour Vert uses a variety of sustainable materials in their clothing, ranging from their signature super-soft Lenzing Tencel t-shirt knits to certified organic cotton and recycled polyesters. Amour Vert is dedicated to producing sustainably and has been a pioneer when it comes to abiding by certifications (their in-house designs are printed onto fabrics by Bluesign Certified dye houses) and tracing their supply chain to ensure that all materials are sourced responsibly and ecologically-friendly. In addition, Amour Vert will plant a tree in North America for every t-shirt they sell.
Ethical practices: All pieces are manufactured in California in factories that pay and treat their workers fairly.
Quality: 5/5 stars
I have Amour Vert pieces in my closet that have been worn over and over again and are still going strong after 4 years of love.
Sizing: 5/5 stars
All images by Alison Mesinger.