For the girl with hippie roots living a city life, Noorism's all-denim garments are carefully tailored and architecturally constructed to highlight the beautiful imperfections, colors and textures of denim. Sourced solely from old jeans of decades past, Noorism garments save massive amounts of water and raw material from the fashion production chain - and they do it in a stylish, put-together way, creating one-of-a-kind pieces that tell a tale. The history of denim, all of the associations with denim culture, and a panache for graphic yet soft design are all rolled into one to create Noorism's unique garments. This is fashion at it's best, ladies, where design, materials, handcraft, and pure art intersect.
Vibe: Sophisticated but artistic
Customer age: 35 - 50
Price range: $300 - $700
Sustainability practices: Every NOORISM piece is made from upcycled denim that has been salvaged from vintage jeans. $5 of every purchase is donated to Charity:Water.
Ethical practices: All pieces are manufactured in New York City in factories that provide workers with a living wage and respectful treatment.
Quality: 5/5 stars
Each piece is meticulously pieced together and expertly finished.
Sizing: 4/5 stars
Some items run small.
All images by Sabrina Chun.